Freelance Inbound and Outbound Content Marketing Consultant for Companies and Agencies

  • Content & Email Marketing Consultant

    Content Strategist & Email Marketing Funnel Specialist Vivien Tse

    ​...So What's my Story?

    Hi! I'm Vivien, and I'm a Freelance Content Marketing Strategist and Email Marketing Specialist (Mailchimp, Active Campaign, Aweber, ConvertKit, etc), who specializes in both Inbound and Outbound Content Marketing for companies and agencies. I'm currently working as the Assistant Director of Admissions at one of Canada's largest private career colleges, CDI College. We are introducing high demand courses for adult learners through creative content strategy services and email marketing services with different platforms. Contact me to learn more!


    Another project I'm doing is completing the Acadium Accelerator Program, which I gained hands-on experience in creating both inbound and outbound strategic content marketing plan for companies and agencies, creative content writing, digital marketing campaigns, building conversion-focused marketing funnels, and managing paid media campaigns.


    Previously, I've been involved in planning the inbound and outbound content marketing strategy and email marketing for multiple education and B2B companies using different email platforms like Mailchimp, Active Campaign, Aweber, ConvertKit, etc. I've strategically developed inbound and outbound content marketing strategy plans, launched innovative email marketing funnels, created chatbots and wrote story-telling content to lead prospects through the customer journey. On top of that, I have also created marketing collaterals including the blogs, design of infographics and website.


    In addition, I've had experience working on both inbound and outbound content marketing for everything from a dating & relationship company, to a photography-related platform that I helped to join the Startups 500 program. These experiences have given me knowledge in various aspects of creating a content marketing strategy for agencies and companies, including social media, client communications, email marketing management and relationship-building and creating sales funnels.

  • Testimonials

    Christine Magdurulan

    Marketing Specialist at Edunation

    "Vivien is very hardworking, efficient and has a very positive attitude towards work. Very articulate, insightful and capable to handle and manage projects given to her. Dedicated and inspiring team player!"

    Lawrence Lam

    Student at the University of Hong Kong

    "It is rare that you can work with a proactive content strategist and email marketing specialist like Vivien, who empowers her clients and colleagues with profound insights that hit the nail on the head... I was considerably impressed by how she, under her generous and inspirational guidance about various content marketing strategies and email marketing techniques, motivated me and other interns to pursue a future career in the content marketing strategy field. What's more, her efficient way of operational management and content marketing strategy has received critical acclaim from different partnering colleges or corporates ... If anyone of you is seeking professional content strategy services aspects, Viven is, without a doubt, the one that comes with my heartfelt recommendation."

  • Education Marketing Portfolio

    Here are some of the work I've done in the education industry...

    Email Marketing Funnel

    Developed both inbound and outbound email marketing funnel to lead prospects through the customer journey; resulted in 36% email open rates and 31% email replies; Skilled in Mailchimp, Convert Kit, Actice Campaign...

    << Click image to access actual file.

    Content Strategy Plan

    Launched content marketing strategy through keyword research, and content research strategies to build brand reputation and authority; boosted Linkedin followers by 900% in 1 year

    << Click image to access actual file.

    Other Marketing Collateral

    Created and designed marketing collateral through interviewing my colleagues and co-founders, surveying our prospects and customers and researching best practices for sales processes; saved the company over $130,000USD a year through increasing efficiency, and minimized costs required for travelling and meeting in-person; exceeded sales target by 100%

    << Click image to access actual file.

  • General Industry Portfolio

    Here are some of the work I've done for other industries...

    Facebook Chatbot

    Developed chatbot through interviewing prospects, and research on Amazon reviews and Facebook groups to increase active subscribers in 1 month by 200%

    << Click image to access actual file.

    Blog Writing

    Selected as current Contributing Writer at Thrive Global Magazine; Wrote blog post to boost top of funnel conversions using keyword research by Google Keyword Planner, LSI keywords, and optimized blog title to increase click-throughs using copywriting skills and content marketing strategy; Boosted Google search rankings to Position 0 within 2 months, and maintained the ranking for 2 years in a row

    << Click image to access actual file.


    Created survey for customer research and developed personas using Bucket.io and Google Forms to increase email subscribers by 82.5% in 1 month

    << Click image to access actual file.

  • Resume

    Get a copy of my resume. Or contact me for more info.

  • Get Content Marketing Tips

    7 days of Content Marketing Strategy Tips delivered straight to your Facebook Inbox.

  • Contact Me

    If you need help with your content or email marketing  strategy, feel free to contact me by email or the contact form below.

    Email: tsevivien.toronto@gmail.com

    Phone No.: +1 647 607 3926

    Linkedin: Connect with me

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